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Models visual extracted from the hero video of Double Serum Gen 9 campaign

What if we could defy skin signs of ageing?

The biggest effect on skin ageing isn’t time, it’s your lifestyle & habits

Scientific shot of cellular approach, extracted from Scientific Movie of the Double Serum campaign

THE DEFINITION

Epigenetics: The heart of

youth mechanisms

Epigenetics defines the scientific study on how lifestyle and the environment can influence the ageing process of your skin.

Research on epigenetics shows that our genes provide a blueprint for biological functions, yet it's our lifestyle choices that largely shape their expression.

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

THE RESEARCH

Unprecedented clinical study on more than 60

on more than 60 twins1

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

At the origin was a clear and simple observation: despite having the same genetic make-up, the twins age differently.

The study has shown that epigenetics changes can dramatically increase signs of skin ageing. This is what Clarins calls Epi-ageing.

WATCH OUR TWINS STUDY INTERVIEW
Through this study, Clarins has illuminated an understanding that extends beyond our genetic code.
Organic giant provençal reed extract technologic reprensentation
Organic giant provencal reed extract

Helping to reinforce the skin's resistance to its environment

THE INNOVATION

A new era of anti-ageing

skincare

Clarins unveils a transformative breakthrough in anti-ageing: the Epi-ageing Defense technology. This innovation harnesses the power of potent organic giant provençal reed extract to help reinforce the skin's resistance to its environment

Just one drop

for smoother & younger-looking skin3

Double Serum activated packshot with Giant Provencal Reed Extract & Turmeric Extract, star ingredients
5
RM510.00
NEW
Double Serum Double Serum
Double Serum
50 ml
Double Serum targets the signs of ageing linked to natural ageing and those induced by lifestyle and the environment

THE SKIN CARE

The new, augmented Double Serum is guided by 5 years of epigenetic research.

Double Serum 9th generation is perceived more efficient as Double Serum 8th generation. It has age defying performance, giving an improved skin firmness and radiance but also reducing wrinkles and pores appearance.

This new iconic formula harmonises with your skin, employing a golden ratio that echoes your natural hydrolipidic balance.

THE HOLISTIC APPROACH

The 5 pillars

of ageing well

Dr Olivier Courtin Clarins

Explore the five core pillars conceptualised by Dr Olivier Courtin, General Manager of Clarins and learn to navigate the environmental factors that influence your natural beauty.

WATCH DR OLIVIER COURTIN'S INTERVEW
Lifestyle Visual of two women eating fruits
Lifestyle Visual of two women chatting on a park
Lifestyle Visual of a woman taking a sunbath
Lifestyle Visual of a woman hiking
Lifestyle Visual of a woman practicing yoga
1

Adopt a Mediterranean diet

Nourish your skin, fortify your body's defences, balance hormones, and bolster your immune system. These are the benefits of eating seasonal, organic fruit and vegetables alongside lean proteins. A splash of olive oil not only enhances the flavours but also contributes to these vital health advantages.

2

Regular physical exercise

Reduce inflammation and cellular stress, and watch your life transform with just 30 to 45 minutes of physical activity, five days a week. This commitment to regular movement will enhance your overall well-being.

3

Stress management

Diminish stress hormones, achieve hormonal balance, and enhance gene health by managing stress through engaging with nature, listening to music, and reading. These serene escapes do more than soothe your mind, they’re scientifically validated to promote inner harmony and well-being.

4

Positive human interactions

Activate the genes that lead to longevity and enhance your life with the power of touch, which not only soothes the soul but also taps into our biological potential for a longer, healthier life. Evidence shows that regular massages and manual therapies unlock the beneficial aspects of our genetic makeup.

Discover Clarins Spa Treatment

5

Live life with a positive attitude

Age better and stimulate your body's natural ability to repair, recover, and relax by being optimistic. The smiles and laughter do more than feel good, they kickstart a virtuous cycle within your body. Indulging in the simple joys of everyday life isn't just enjoyable, it positively affects our genes.

Any questions?

Discover Epi-ageing Defense technology and how our Double Serum helps combat the effects of epigenetics on skin.

Epi-ageing: definition and concept

Epi-ageing is defined by Clarins as the acceleration of skin's aging process due to lifestyle and environmental factors such as UV exposure, pollution, and consumption of tobacco and alcohol.


Our research shows how these factors modify skin cell epigenetics, with a significant 44%2 increase in DNA-binding chemical structures that deactivate essential genes.


The result is a pronounced appearance of the six signs of aging. Forehead lines, dullness, visible pores, uneven skin tone, nasolabial folds, and sagging skin (ptosis).

How does the Double Serum help fight the effects of epigenetics on your skin?

Clarins’ Research proves for the first time that it is possible to challenge the effects of epi-ageing2.


Through epigenetic studies, Clarins developed a cutting-edge technology called Epi-ageing Defense, designed to target the signs of ageing caused by lifestyle and environmental factors. Clarins’ Epi-ageing Defense technology helps to reinforce your skin against ageing accelerators of modern life. The organic Giant Provence Reed extract fights against the daily environmental skin damage.


This innovative formula is designed to boost the skin’s vital functions, fight the effects of ageing and enhance the skin's barrier function.

What makes Clarins stand out in the natural origin skin care industry?

For over 70 years, Clarins has been at the forefront of the European natural origin skin care industry, earning trust through a steadfast commitment to safety and the efficacy of our products. Our formulas, each subjected to over 250 tests & quality controls for every product, embody our dedication to prioritising natural origin ingredients. Celebrated for our use of more than 200 natural plant extracts, we meticulously select each for its benefits to skin beauty and sensory appeal. We pioneer skin care innovation, developing luxurious, plant-based skin care that caters to your ever changing beauty needs.


Our relentless pursuit of discovering potent botanical ingredients has secured our position as the leading European brand for natural skin care solutions.*


*Source: NPD BeautyTrends, total sales of 5 countries: France, Italy, Spain, Germany and UK, products sold in Perfumeries and Department Stores, Luxury brands, sales in value (€), over the period January 2022 to December 2022.

1At Clarins.
2In-vitro test on fibroblast culture exposed to UV & pollution
3Consumer test, Multi-ethnic panel - 365 women - after 1 application